compliance technology

for digital marketing

Making compliance simple for brands and publishers in a world of constantly-evolving privacy expectations.

introducing Compliant

At a time when consumers are increasingly concerned about being tracked, profiled and targeted, and authorities worldwide are enforcing complex privacy legislation with punishing fines, Compliant offers brands and publishers the tools to build a better, safer web.

Strategic partner of the

Global brands use the Compliant platform
to monitor, measure and benchmark privacy
compliance across their digital media supply chain.

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the elements for a
perfect storm are forming

After years of pressure from privacy activists, data protection authorities are ahead of the advertising industry for the first time. US and European regulators are turning their attention from online platforms and adtech vendors, to publishers and advertisers.

Since 2018, European regulators have handed out more than €1.7 billion in fines, with transparency and consent failures attracting the biggest penalties.

A growing appetite for data.

Greater expectations of privacy.

A vast network of data vendors.

Increasing compliance complexity.

Intensifying regulatory enforcement.

With expertise across privacy, digital governance and compliance automation, we help companies build resilience and control across owned and operated media.

Compliant™ platform

benefits include:

Automated monitoring of your media supply chain.

Dynamic benchmarking by market, category and brand using our industry-leading Data Safety Index.

Independent analysis of CMP, privacy and compliance risks.

Bespoke recommendations and custom insights for risk-mitigation.

A compliance record for Data Protection Authorities.

The Data Safety Index measures systematic privacy and compliance risks across owned and operated media by market, category and brand. This industry-leading scoring system has been used in thousands of compliance audits across the world's leading advertiser and publisher sites.

compliance begins and
ends with transparency

The lack of transparency in the digital supply chain means that unlawful and unethical data practices go unseen, potentially exposing companies to irreparable harm.

Brands and publishers have limited visibility of the intermediaries operating on or through their website, making the ongoing detection and management of risk a significant challenge.

The volume, speed and proximity of web interactions means manual compliance is unsustainable - automating privacy compliance is the only viable option.

The Compliant platform delivers ultimate transparency, complementing existing privacy and data governance initiatives.

leadership

Jamie Barnard
CEO
Jamie Barnard
CEO
Before co-founding Compliant, Jamie was the Marketing & Media General Counsel at Unilever plc, co-chair of the WFA DGX and founding member of Meta’s Policy Council.
Elliot Bell
Chief Operating Officer
Elliot Bell
Chief Operating Officer
As co-founder and COO, Elliot is a 25 year media and tech veteran, having held senior roles at Facebook, Yahoo, Live Nation, Walmart and early stage adtech companies.
Magid Souhami
Chief Client Officer
Magid Souhami
Chief Client Officer
Magid is co-founder and Chief Client Officer, with 15 years of brand marketing and data analytics experience from senior positions at P&G, General Mills and L’Oréal.

board of advisors

Allie Kline
Founding Principal Leo Dix
Allie Kline
Founding Principal Leo Dix
Allie is Founding Principal of LeoDix. As former CMO at Verizon Media and AOL, she is recognised as one of the most influential CMOs in media and mobile advertising.
Caroline Campbell
Founding Principal Leo Dix
Caroline Campbell
Founding Principal Leo Dix
Caroline is Founding Principal of LeoDix, having held senior communications positions at Verizon Media, AOL, Porter Novelli, Google and ING Financial Services.
Ryan Jamboretz
President, Smartly.io
Ryan Jamboretz
President, Smartly.io
As President, Commercial & Partnerships at Smartly.io, the social advertising automation platform, Ryan oversees customer success, strategic partnerships and M&A.
John deTar
CEO Global Data Bank
John deTar
CEO Global Data Bank
John is a product visionary and serial entrepreneur.  Having led breakthrough innovations at both InterVu and Unicast, John founded and led Global Data Bank in 2011.

latest resources

2022 report
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Infographic
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