Today, brands are buying media that jeopardizes their data compliance.
Our promise is to make data compliance simpler and more achievable for brands, agencies and publishers.
Why would anyone pay for media that jeopardizes their data compliance?
Why risk the trust built in your brand, promises made to your consumers to protect their data, values your employees expect you to uphold, commitments you’ve made to your advertising partners, and of course the regulatory scrutiny you could face?
Our promise is to make data compliance simpler and more achievable for brands, agencies and publishers.
Strategic partner of the
Global brands use the Compliant platform
to monitor, measure and benchmark data
compliance across their digital media supply chain.
After years of pressure from privacy activists, data protection authorities are ahead of the advertising industry for the first time. US and European regulators are turning their attention from online platforms and adtech vendors, to publishers and advertisers.
Since 2018, European regulators have handed out close to €3 billion in fines, with transparency and consent failures attracting the biggest penalties.
A growing appetite for data.
Greater expectations of privacy.
A vast network of data vendors.
Increasing compliance complexity.
Intensifying regulatory enforcement.
The lack of transparency in the digital supply chain means that unlawful and unethical data practices go unseen, potentially exposing companies to irreparable harm.
Brands and publishers have limited visibility of the intermediaries operating on or through their website, making the ongoing detection and management of risk a significant challenge.
The volume, speed and proximity of web interactions means manual compliance is unsustainable - automating data compliance is the only viable option.
The Compliant platform delivers ultimate transparency, complementing existing privacy and data governance initiatives.
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