There is no cookieless without data compliance

90% of websites have serious data compliance failures.  It will get worse, not better, when the world goes cookieless.
Compliant gives you the tools to go cookieless without compromising trust, privacy, or performance.
01
WHY COMPLIANT?

As the industry adopts new solutions to sustain addressability, attribution, and media quality in a cookieless world, we’re expected to exercise greater oversight of the data flows around the media we buy and sell.

Compliant lets you see who is sharing data across the internet, helping you to identify your vulnerabilities and take action to manage your risk.

Data compliance will be one of the most important media standards over the coming decade.

03
Solutions

Compliance is a necessary companion to cookieless.

Advertisers & Agencies

Eliminate data compliance risk in your media.

Publishers

Protect and grow your revenue by making sure brands can trust you are compliant.

Partners

Use data compliance as a business advantage.

An uncertain time

80%

of Americans are concerned about how their data is used.
Source: Attest, The Zero-Party Data Revolution report

An uncertain time

85%

of ad impressions are served on sites which are non-compliant.
Source: Compliant, Data Privacy: The Compliance Illusion. A Global Audit of Digital Media

An uncertain time

76%

of marketers say the deprecation of cookies will have
a negative to devastating impact on their business.
Source: Adobe, Thinking Beyond the Third-Party Cookie report

An uncertain time

80%

of Americans are concerned about how their data is used.

An uncertain time

85%

of ad impressions are served on sites which are non-compliant.

An uncertain time

76%

of marketers say the deprecation of cookies will have a negative to devastating impact on their business.
04
ABOUT US

There is no responsible media without data compliance.

90% of websites are not compliant. This will get worse, not better, when the world goes cookieless.

Our mission is to give the industry the tools it needs to improve data compliance and reduce risk without compromising media quality and effectiveness.

Read about our story and our team
05
RESOURCES

The latest insight on data compliance in digital media.

Company news
February 6, 2025

GDB Selects Compliant™ to provide customers the tools necessary to address data privacy regulation in media

Partnership helps Latin American brands and agencies better measure, curate and optimize media spend – enabling more responsible media investment
Company news
February 5, 2025

Adtech’s Big Short: Jamie Barnard Knows Where the Bodies Are Buried

Interview with ADOTAT's Pesach Lattin on the future of digital media in a regulated market
Company news
January 17, 2025

Compliant’s 2025 Advertising Industry Predictions: Data Integrity, AI, and more…

The advertising landscape is in constant flux, and 2025 promises to be a year of significant transformation.
06
Compliant Benefits
Safely transition to a cookieless future
Independently validate your data compliance
Assure consented audience development
Media and supply path optimization
Enhance due diligence with active monitoring
Remediate your regulatory risks and vulnerabilities
CONTACT US

We’re here to help you, wherever you are on your compliance journey.

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Learn more about the state of US Publisher compliance

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