Industry Milestone: ANA Transparency Report Now Measures Data Integrity
This week marked a monumental shift in the programmatic advertising landscape. For the time time, the ANA Transparency Report now includes Data Integrity measurement, powered by Compliant's Data Integrity Index (DII). This move signifies a major advancement towards greater transparency, accountability and media quality in digital media.
This milestone builds upon our established partnership with Fiducia – the force behind the ANA Transparency Report. Together, we're advancing the capabilities of digital media measurement to develop a more accurate TRUE CPM, now enhanced with vital signals from our Data Integrity Index.
Why is this a game-changer? The ANA's inclusion of Data Integrity, alongside MFA and sustainability, underscores its critical role in a modern approach to digital media and responsible media buying. Using the DII allows companies to quickly and easily:
- Measure Data Integrity accurately: Brands can now clearly measure the data integrity of their media campaigns, supply side platforms (SSP) and publishers at an impression level.
- Gain deeper insights into programmatic quality: Better understand, and attribute, the overall quality of their current programmatic campaigns to specific providers, publishers, affiliates and partners.
- Optimize for higher-quality media: Leverage Data Integrity Index signals to strategically optimize campaigns towards better media quality and superior campaign results.
This milestone further reflects the industry's commitment to transparency, accountability and control of marketers’ data-driven media investments.