A supersignal for the AI era

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THE DATA INTEGRITY INDEX (DII)

World-leading brands, agencies, publishers and platforms trust the Data Integrity Index to concentrate ad spend on high-performing impressions, unlocking efficiency and performance gains.

The Data Integrity Index (DII) provides unparalleled transparency into data standards across the media supply chain, driving responsible and effective media buying with less risk and less waste.

The future of media is 'quality first'

Advertisers direct spend to high-value impressions without increasing cost, reducing publishers by over 20% without sacrificing reach or performance.

Data Integrity drives better campaign outcomes

Publishers with better data practices deliver better results across every media KPI. Optimizing to higher-integrity inventory delivered 33% lower cost per action (CPA), 5% higher return on ad spend (ROAS), 17% vCPM improvement and a £98K TrueCPM cost savings (8% of campaign spend).

Brands now have transparency into publisher data practices worldwide

Advertisers now independently verify the data standards of over 92% of global web inventory (with apps and CTV coming soon), audit supply quality across DSPs, SSPs and UIDs, and enable smarter, more accountable buying in every campaign in every market.
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Advertisers & Agencies

Advertisers & Agencies

Boost campaign performance without increasing costs

Platform

Easy to use.
Easy to understand.
Unmatched transparency across 92% of open web inventory.

Advertisers and agencies use our Platform to optimize media investments, audit supply partners and increase accountability.

plataform dashboard

Media Measurement

Data Integrity is a quality metric encompassing a wide range of data governance and compliance standards, underpinned by industry best practices.

The Data Integrity Index (DII) filters inventory upstream - before buying impressions - unlocking measurable efficiency and performance gains.

AI agents will direct 80% of digital media buys by 2030. Without governance, they scale waste and risk at machine speed, and downstream optimization will not reverse the damage. The DII shields CMOs from algorithmic chaos.

Media Activation

Activation is frictionless. The Data Integrity Index (DII) integrates seamlessly into existing workflows alongside viewability and brand safety. Select segments in your DSP, apply quality filters to inclusion lists, or set standards in PMP deals. No new platforms or processes required.

Get in touch
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Publishers

Publishers

Differentate inventory and unlock premium demand

Platform

Easy to use.
Easy to understand.
Effective protection for your reputation and revenue.

The Data Integrity Index (DII) increases the quality and value of your audiences, strengthens advertiser relationships, and differentiates you from low-value, high-risk inventory.

See your DII scores, understand the audit detail behind them and learn best practices to improve and maintain your data integrity profile.

Publishers access Compliant data and analytics with a simple platform license.  

plataform results
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Partners

Partners

Build the cleanest, highest integrity supply at scale

Data Licensing

Access one of the world's most comprehensive databases covering mobile apps and web domains (with CTV coming soon). Our partners improve media quality, UX, supply optimization and vendor selection.

Supply Quality

Audit third-party inventory to maintain the highest data quality standards, build greater trust with buyers, and differentiate supply in a competitive market.

AI Agentic Suite for Media

The Compliant Agentic AI Suite for Media delivers seamless, secure and highly customized activation, measurement and reporting across the entire media value chain, embracing MCP, AdCP and A2A protocols.

Custom Solutions

Our compliance database covers 92% of the world’s publishers.  We build custom data integrity products, solutions and platforms that meet your customer, consumer and regulatory requirements.

Whatever your need, we'll build it.

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CONTACT US

Request our newest report "Data Integrity: A Super-Signal for the AI Era"

We’re here to help, wherever you are on your data integrity journey.

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