Compliant Chosen as Launch Partner for Microsoft Advertising’s New Audience Marketplace
Compliant, the industry-leading data integrity and compliance platform, today announced it has been selected by Microsoft Advertising as a launch partner for its new Audience Marketplace, a component of the broader Microsoft Curate Media Marketplace. This strategic collaboration underscores Microsoft’s deepening commitment to media quality, transparency, and trust—principles at the core of Compliant’s mission.
With this partnership, Compliant brings its Data Integrity Index (DII) capabilities to programmatic buyers, enabling them to better curate media and invest with confidence in Microsoft supply.
“We are thrilled to partner with Compliant as a launch partner for our new Audience Marketplace. This effort reflects our unwavering commitment to media quality and transparency. With Compliant’s DII, we are better positioned to meet buyer demands for trustworthy, high-quality data. Together, we’re setting a new data integrity standard for programmatic media.” Erik Zamkoff, Global Media Packaging Lead, Microsoft
“We are honored to be selected by Microsoft Advertising as a launch partner for the Audience Marketplace. By integrating Compliant’s Data Integrity Index into Microsoft’s Curate Media Marketplace, we are empowering advertisers to make smarter, safer media investments—delivering not only compliance, but greater performance and trust for brands, agencies, and consumers alike” Jamie Barnard, CEO, Compliant.
Compliant Delivers an Information Advantage
Compliant’s proprietary Data Integrity Index (DII)—which audits data compliance, privacy, vendor hygiene, and publisher standards across more than 95% of global programmatic supply—will be integrated into the Audience Marketplace to elevate the quality of available data segments. Compliant’s AI toolset evaluates Data Integrity signals across key categories, producing risk-weighted impression scores (0–100) and global benchmarks.
This announcement builds on Compliant’s partnerships with the Association of National Advertisers (ANA), Brand Safety Institute (BSI) and the World Federation of Advertisers (WFA). Research done with the WFA and select brands shows that DII delivers improved media outcomes. (LINK). Recent company announcements highlight the rising importance of data integrity in AI-era media buying, including the inclusion of Compliant’s DII in the ANA Transparency Report, and partnerships accelerating AI-driven governance tools.
About Compliant
Compliant delivers real-time, AI-driven transparency into data compliance across the media supply chain. Its Data Integrity Index enables brands, agencies, and publishers to measure and mitigate risk, improving media buying outcomes. Compliant’s solutions support global standards and drive performance and trust in digital advertising. (compliant.global)
About Microsoft Advertising Curate Media Marketplace
Microsoft’s Curate Media Marketplace (https://mediamarketplace.ads.microsoft.com/) is a new, quality-first advertising ecosystem that enables buyers to access curated media supply across Microsoft-owned properties and third-party inventory. The integrated Data Marketplace enriches this ecosystem by offering high-integrity data segments, verified and scored for privacy and compliance.